Product Description
The year 2002 was declared by the United Nations as the International Year
of Ecotourism. For this occasion, the UNWTO prepared a series of market
reports with the aim to increase the knowledge of seven important countries
considered Ecotourism generating markets. The survey: analyzes and evaluates
the nature tourism and ecotourism market, its volume, characteristics, major
trends and development profiles. The study also reports on consumer
profiles, the role of the different marketing actors, product typologies and
the main marketing tools used in the market.